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Category: Blog

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Swiggy vs Zomato Commission: Side-by-Side Comparison for 2026

Direct Answer: What is Swiggy commission vs Zomato in 2026? In 2026, Swiggy and Zomato have nearly identical base commission structures, typically ranging between 18% and 28% of order value (GMV). However, once GST, advertising spend, and discount participation are included, the effective cost per order rises to 23–38% on both platforms. The real difference […]

Swiggy vs Zomato for Restaurants: Which Platform Drives More Sales?

Direct Answer: Which is better for restaurants — Swiggy or Zomato? There is no single winner. Swiggy and Zomato drive different types of revenue depending on your restaurant category, city, and pricing strategy. Swiggy typically drives higher delivery frequency and order volume Zomato drives stronger discovery, higher AOV, and dine-in traffic Restaurants operating on both […]

Zomato Dine-In Growth: How to Increase Table Bookings and Walk-Ins

Direct Answer: How can restaurants grow dine-in sales on Zomato? Restaurants increase dine-in sales on Zomato by optimizing discovery visibility, offer positioning, and conversion signals such as photos, ratings, and pricing perception. In practical terms, this means: Ranking higher in “Dining” search results Structuring offers that drive intent-based bookings Improving listing quality to increase walk-in […]

Zomato Commission Structure 2026: What Restaurants Actually Pay

Direct Answer: What is Zomato’s commission percentage in 2026? In 2026, Zomato’s base commission for restaurants typically ranges between 18% and 28% of order value (GMV) depending on restaurant category, city, and negotiated partnership tier. However, the effective total cost per order is usually higher, often landing between 23% and 38% of GMV once GST […]

How to Increase Zomato Orders: A Data-Driven Guide for Restaurants

Direct Answer: How can restaurants increase Zomato orders? Restaurants increase Zomato orders by improving platform visibility, conversion rate, and repeat purchase behaviour. In practice this means optimizing the listing (menu photos, pricing, cuisine tags), engineering a delivery-friendly menu with higher AOV combos, maintaining ratings above 4.2, and strategically using Zomato ads and offers. Restaurants that […]

How Swiggy Ranking Algorithm Works for Restaurants (2026)

Direct Answer: How does the Swiggy ranking algorithm work? Swiggy ranks restaurants based on operational reliability, customer satisfaction, and delivery performance. The algorithm evaluates signals such as order acceptance rate, preparation time accuracy, customer ratings, recent order volume, menu completeness, and delivery efficiency. Restaurants that consistently meet delivery promises, maintain high ratings, and accept orders […]

Swiggy vs Zomato for Restaurants in India: Which Platform Actually GrowsYour Revenue?

Direct Answer: Which is better for restaurants — Swiggy or Zomato? There is no single winner. Swiggy and Zomato each generate different revenue outcomes depending on your restaurant type, city, and cuisine. Swiggy commands a stronger position in delivery-first cities like Bengaluru and Hyderabad, while Zomato leads in Delhi, Jaipur, and markets where dining discovery […]

How to Increase Swiggy Orders in 30 Days

Direct Answer: To increase Swiggy orders in 30 days, focus on five levers — listing visibility, menu optimisation for delivery, ratings management, targeted Swiggy ads, and pricing structure. Restaurants that implement all five consistently see a 25–40% order increase within the first month. Most restaurant owners on Swiggy are stuck in the same loop: decent […]

Plateful Consulting is led by Deepak Desh Bandhu and Saurav Gosain, industry practitioners with deep, hands-on experience in scaling restaurant businesses on Swiggy and Zomato. Together, they bring a strong blend of on-ground restaurant understanding, aggregator algorithm expertise, and data-driven growth strategy.

Deepak Desh Bandhu has worked closely with restaurants across multiple formats—QSRs, cloud kitchens, casual dining, and premium dine-in brands—helping them unlock consistent growth through Swiggy and Zomato without burning margins. His strength lies in platform-first sales strategy, menu engineering, ad optimization, and conversion-focused execution.

Saurav Gosain complements this with a sharp focus on performance analytics, operational alignment, and scalable growth systems, ensuring that every strategy is measurable, repeatable, and profitable. Together, they have helped build predictable online revenue engines for restaurants across cities and cuisines.

Plateful Consulting (PFC) is a specialized Swiggy and Zomato online sales consulting firm dedicated to helping restaurants grow consistent, high-margin revenue on food aggregator platforms. We work exclusively with restaurants that want to scale their online delivery sales and dine-in discovery through Swiggy and Zomato—strategically, ethically, and sustainably.

In a market where most agencies focus on social media or generic marketing, PFC was built to solve a very specific problem: how to grow real sales on Swiggy and Zomato without dependency on heavy discounts or wasted ad spend. As experienced Swiggy online sales consultants and Zomato online sales consultants, we understand how platform algorithms, listing performance, ads, menu structure, pricing, and consumer behavior directly impact orders and repeat business.

With 5+ years of hands-on experience, we have helped 150+ restaurants across 10+ cities improve their Swiggy and Zomato performance—from low visibility and stagnant orders to predictable, scalable monthly revenue. Our consulting approach covers every critical lever of online growth, including Swiggy and Zomato listing optimization, platform ad strategy, menu engineering, pricing optimization, offer structuring, dine-in visibility, and performance analytics.

What makes Plateful Consulting different is our dedicated growth-first approach. We don’t operate as a typical agency—we act as an extended online sales team for restaurants. Every strategy is customized based on cuisine category, outlet location, competition density, order patterns, and customer demand. Our focus remains on improving conversion rates, increasing average order value, boosting repeat customers, and maximizing ROI on Swiggy and Zomato ads.

As trusted Swiggy and Zomato consultants, we believe long-term growth comes from strong fundamentals—better visibility, smarter ads, optimized menus, and disciplined execution—not random discounting. Our work is transparent, ethical, and aligned with sustainable business growth.

Whether you’re a single-outlet restaurant, cloud kitchen, or multi-brand chain, PFC helps you unlock your full potential on Swiggy and Zomato—both for online delivery sales and dine-in discovery.

If you’re searching for a Swiggy online sales consultant or a Zomato online sales consultant who is fully focused on growing your restaurant revenue, Plateful Consulting is built exactly for that purpose.

We don’t manage platforms. We drive sales.