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PlatefulConsulting
  • Swiggy
  • Zomato

Swiggy and Zomato Restaurant Sales Consultant in India

Listing, onboarding, menu optimisation, aggregator ads management and structured sales growth systems for restaurants across India — built on the signals the algorithms actually reward.

“We don't manage platforms. We drive sales.”

  • 650+ restaurants scaled
  • PAN India
  • 7+ years on the platforms
Scroll — watch the line climb

Trusted by restaurants, cafés and bars across India

  • Giani Ice Cream logoGiani Ice Cream
  • Ivoryy Fusion Bar logoIvoryy Fusion Bar
  • Chai Sutta Bar logoChai Sutta Bar
  • Punjabi Rasoi logoPunjabi Rasoi
  • Stories Bar & Kitchen logoStories Bar & Kitchen
  • Drama logoDrama
  • Snowberry logoSnowberry
  • Honey & Dough logoHoney & Dough
  • Giani Ice Cream logoGiani Ice Cream
  • Ivoryy Fusion Bar logoIvoryy Fusion Bar
  • Chai Sutta Bar logoChai Sutta Bar
  • Punjabi Rasoi logoPunjabi Rasoi
  • Stories Bar & Kitchen logoStories Bar & Kitchen
  • Drama logoDrama
  • Snowberry logoSnowberry
  • Honey & Dough logoHoney & Dough
650+
Restaurants scaled

QSR, cloud kitchens, casual and fine dine

PAN India
Where we work

Delhi NCR, Mumbai, Bengaluru, Pune and every major market

7+
Years on the platforms

Hands-on inside Swiggy and Zomato dashboards

4.5★
Target rating we build toward

The threshold where visibility compounds

The two platforms that decide your month

We work inside Swiggy and Zomato every day.

These are the partner dashboards where your whole restaurant sales are driven — where every order is won, where a two-point lift in acceptance rate moves more revenue than a month of posting, and where we spend our working day.

Swiggy

01

Listing, ranking, ads & Dineout

  • Acceptance rate and prep-time accuracy
  • Menu conversion and bestseller placement
  • Ads bid-managed against contribution margin
What we do on Swiggy

Zomato

02

Rank, ratings, ads & Dine-In

  • Rating recovery past the 4.2 visibility threshold
  • Commission and net-realisation modelling
  • Dine-In offers that fill weak day-parts
What we do on Zomato

The real problem

Most restaurants don’t have a demand problem. They have a visibility problem.

The orders are being placed. They are just going to the listing three positions above yours — the one with a faster prep time, a cleaner menu and a rating that crossed the threshold where the algorithm starts trusting it.

Read why most restaurants stall
01

The listing is working against you

Incomplete menus, missing photography, a serviceability radius set too wide, prep times nobody has revisited since launch. Each one is a ranking signal quietly marking you down.

Listing optimisation guide
02

Ad spend is buying the same problem, louder

Advertising amplifies whatever your listing already does. Push budget at a page that converts poorly and you pay a premium for the same disappointing result.

Ads strategy without the waste
03

Growth in orders isn’t growth in profit

Commission, discounts, packaging and ad spend stack up. Plenty of restaurants scale their order count and shrink their margin at the same time without noticing.

What restaurants actually pay

What we do

Nine services. One outcome.

How we work

Diagnose. Plan. Execute. Report.

No twelve-week discovery phase. The audit runs in week one because the data is already sitting in your dashboards.

  1. 01Week 1

    Consultation

    Swiggy & Zomato growth audit

    We go inside your live dashboards and read the numbers that decide your rank — acceptance rate, prep-time accuracy, rating velocity, menu conversion, funnel drop-off. You get the real diagnosis before anyone talks about a retainer.

  2. 02Week 2

    Strategy

    An aggregator-first growth plan

    A written plan with sequencing, owners and targets. What gets fixed operationally, what gets rebuilt on the listing, what gets spent on ads, and the order it happens in — because ads on a broken listing only buy expensive impressions.

  3. 03Weeks 3–8

    Execution

    Menu, ads and listing optimisation

    We do the work, not just the deck. Menus restructured, descriptions rewritten, photography refreshed, campaigns built and bid-managed, operational leaks closed with your kitchen team.

  4. 04Ongoing

    Results

    Sales that actually scale

    Weekly reporting against orders, average order value and net realisation after commission. Ranking improvements typically show within two to four weeks of the operational fixes landing.

Brands we have scaled

Kitchens, cafés and bars that already run on this playbook.

From a single dessert counter to multi-outlet chains — across QSR, casual dining, cloud kitchens and premium bars.

  • Giani Ice Cream logoGiani Ice CreamIce cream · Multi-outlet
  • Ivoryy Fusion Bar logoIvoryy Fusion BarFusion bar · Delhi NCR
  • Chai Sutta Bar logoChai Sutta BarCafé chain
  • Punjabi Rasoi logoPunjabi RasoiCasual dining
  • Stories Bar & Kitchen logoStories Bar & KitchenBar & kitchen
  • Drama logoDramaBar & lounge
  • Snowberry logoSnowberryDesserts
  • Honey & Dough logoHoney & DoughBakery & café

In their words

Results our clients reported.

10L → 50L in 2 months

“Sales grew from 10 lakhs to 50 lakhs within two months. The change was in how the listing and menu were structured — the demand was always there, we just weren't visible to it.”

Ivoryy KitchenDelhi NCR
Ranking + order quality

“Our search ranking improved and the quality of order flow changed completely. Fewer cancellations, better baskets, more repeat customers.”

Giani Ice CreamMulti-outlet brand
Consistent monthly growth

“Consistent growth in orders and repeat customers, month after month. It stopped being a guessing game.”

Punjabi RasoiCasual dining
Menu + campaign strategy

“The menu improvements and targeted campaigns made the difference. We finally understood which items were carrying the business and which were quietly costing us.”

Stories Bar & KitchenBar & kitchen

Figures are as reported by the businesses themselves. Results vary by city, cuisine, price point and starting position.

Insights

The playbook, published.

32 in-depth guides on how the platforms actually rank, price and charge you — written from inside real partner dashboards, on live accounts.

Ads & ROAS
3 min

Swiggy Ads Strategy: How to Get 5x ROAS Without Wasting Budget

How can restaurants achieve high ROAS on Swiggy Ads? Restaurants achieve high ROAS (Return on Ad Spend) on Swiggy by focusing on high-conversion items, structured budget allocation, and time-based campaign optimization. High-performing adve…

By Deepak Desh BandhuRead
Margins & Pricing
5 min

Zomato Commission Structure 2026: What Restaurants Actually Pay

What is Zomato’s commission percentage in 2026? In 2026, Zomato’s base commission for restaurants typically ranges between 18% and 28% of order value (GMV) depending on restaurant category, city, and negotiated partnership tier. However, th…

By Deepak Desh BandhuRead

Next step

Find out what your listing is actually costing you.

A growth audit reads your live Swiggy and Zomato dashboards and tells you where the orders are leaking — ranking signals, menu conversion, ad waste and net realisation. The findings are yours to keep either way.

The audit comes with no retainer attached, and you get a straight verdict either way.