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PlatefulConsulting

About us

Swiggy & Zomato sales growth consultants for delivery & dine-in

Plateful Consulting is a specialised Swiggy and Zomato online sales consulting firm dedicated to helping restaurants grow consistent, high-margin revenue on food aggregator platforms.

“We don't manage platforms. We drive sales.”

650+
Restaurants scaled

QSR, cloud kitchens, casual and fine dine

PAN India
Where we work

Delhi NCR, Mumbai, Bengaluru, Pune and every major market

7+
Years on the platforms

Hands-on inside Swiggy and Zomato dashboards

4.5★
Target rating we build toward

The threshold where visibility compounds

Our position

A specialist practice, focused on one thing.

Most restaurants in India now earn a decisive share of their revenue through Swiggy and Zomato — and almost none of them have anyone whose job it is to understand how those platforms decide who gets seen.

That gap is the entire reason this firm exists. We work inside partner dashboards every day, across QSRs, cloud kitchens, casual dining and premium dine-in brands, which means we recognise the patterns: the prep time that quietly throttles visibility, the menu that converts at half the rate it should, the ad budget spending itself against an already-saturated slot.

Aggregator growth is the whole practice — the only thing we sell, and the only thing we are measured on. It is also why every restaurant gets a straight read on what it actually needs: candour there costs us a retainer and earns the referral.

Over seven years we have worked with 650+ restaurants PAN India, from single-outlet kitchens to multi-city brands.

Leadership

The people doing the work.

Plateful is led by Deepak Desh Bandhu. He runs the engagements, reads the dashboards and owns the numbers — when you work with Plateful, you work with Deepak.

Leads every engagement

Deepak Desh Bandhu

Founder & Lead Consultant

Deepak leads every engagement at Plateful. He has worked closely with restaurants across every format the Indian market runs — QSRs, cloud kitchens, casual dining and premium dine-in brands — and his work centres on Swiggy and Zomato platform strategy, menu design and ad optimisation: the levers that decide whether a listing is found, tapped and ordered from. If you work with Plateful, you work with Deepak.

  • Swiggy & Zomato strategy
  • Menu engineering
  • Ad optimisation
Talk to Deepak — +91 81300 32195

Saurav Gosain

Co-Founder — Growth Systems

Saurav supports the practice on performance analytics and operational alignment, building the measurement layer that makes each strategy repeatable across outlets.

  • Performance analytics
  • Operational alignment

How we operate

Four things we refuse to compromise on.

Diagnosis before prescription

Every proposal starts after we have read your dashboards. Half the restaurants that approach us for ads grow faster from a corrected prep time and forty items trimmed off a bloated menu — so that is what we recommend.

Margin is the metric that counts

It is trivial to grow order count by discounting into a loss. We report on net realisation after commission, packaging and ad spend, because that is the number that pays salaries.

Hands on the execution

Menus get restructured, descriptions get rewritten, campaigns get bid-managed weekly. A strategy document that nobody executes is an expensive PDF.

Repeatable beats clever

Anything that works in one kitchen has to survive being handed to the next twenty. Every play we build is written down, measured, and defensible in a P&L review.

Who we work with

The brands behind the numbers.

  • Giani Ice Cream logoGiani Ice CreamIce cream · Multi-outlet
  • Ivoryy Fusion Bar logoIvoryy Fusion BarFusion bar · Delhi NCR
  • Chai Sutta Bar logoChai Sutta BarCafé chain
  • Punjabi Rasoi logoPunjabi RasoiCasual dining
  • Stories Bar & Kitchen logoStories Bar & KitchenBar & kitchen
  • Drama logoDramaBar & lounge
  • Snowberry logoSnowberryDesserts
  • Honey & Dough logoHoney & DoughBakery & café

The two platforms that decide your month

We work inside Swiggy and Zomato every day.

These are the partner dashboards where your whole restaurant sales are driven — where every order is won, where a two-point lift in acceptance rate moves more revenue than a month of posting, and where we spend our working day.

Swiggy

01

Listing, ranking, ads & Dineout

  • Acceptance rate and prep-time accuracy
  • Menu conversion and bestseller placement
  • Ads bid-managed against contribution margin
What we do on Swiggy

Zomato

02

Rank, ratings, ads & Dine-In

  • Rating recovery past the 4.2 visibility threshold
  • Commission and net-realisation modelling
  • Dine-In offers that fill weak day-parts
What we do on Zomato

Where we work

PAN India, one operating model.

Aggregator work is largely remote — the dashboards are the same wherever the kitchen is. Photography, events and on-ground operational work are scheduled on site.

  • Delhi NCR
  • Mumbai
  • Bengaluru
  • Pune
  • Hyderabad
  • Chennai
  • Chandigarh
  • Jaipur
  • Lucknow
  • Ahmedabad
See our servicesRead the playbook

Work with us

Tell us what your dashboards are showing you.

Send us your city, cuisine and current monthly orders. We will tell you honestly whether there is room to grow and where it is hiding.

Book a growth audit+91 81300 32195

The audit comes with no retainer attached, and you get a straight verdict either way.