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Insights

The Swiggy & Zomato playbook, published.

Ranking signals, commission structures, menu engineering, ad budgets and rating recovery — written from inside real partner dashboards, and updated as the platforms change.

Ads & ROAS
3 min

Swiggy Ads Strategy: How to Get 5x ROAS Without Wasting Budget

How can restaurants achieve high ROAS on Swiggy Ads? Restaurants achieve high ROAS (Return on Ad Spend) on Swiggy by focusing on high-conversion items, structured budget allocation, and time-based campaign optimization. High-performing adve…

By Deepak Desh BandhuRead
Ads & ROAS
3 min

Swiggy vs Zomato Ads: Where Should You Spend Your Ad Budget?

Which platform performs better for restaurant ads — Swiggy or Zomato? Both Swiggy and Zomato ads can generate strong ROI when optimized properly. However, performance often varies based on: cuisine category city demand patterns listing qual…

By Deepak Desh BandhuRead
Platform & Ranking
3 min

Should Your Restaurant Be on Both Swiggy and Zomato?

Should restaurants list on both Swiggy and Zomato? In most cases, yes. Restaurants benefit from being on both Swiggy and Zomato because it increases total visibility and reduces dependency on a single platform. However, listing on both plat…

By Deepak Desh BandhuRead
Ratings & Reviews
3 min

How to Handle Negative Reviews on Zomato (Without Losing Rankings)

How should restaurants respond to negative reviews on Zomato? Restaurants should respond to negative Zomato reviews quickly, professionally, and constructively while addressing the root cause operationally. An effective response strategy in…

By Deepak Desh BandhuRead
Ratings & Reviews
3 min

How to Improve Zomato Ratings: 7 Proven Tactics That Work

How can restaurants improve Zomato ratings quickly? Restaurants can improve Zomato ratings by fixing operational consistency, improving packaging quality, and actively managing customer feedback. The most effective levers include: packaging…

By Deepak Desh BandhuRead
Ratings & Reviews
3 min

Swiggy Restaurant Rating: How to Go from 3.8 to 4.5 in 60 Days

How can restaurants improve Swiggy rating quickly? Restaurants can improve Swiggy ratings from 3.8 to 4.5 within 60 days by fixing four key operational areas: packaging quality and presentation order accuracy and kitchen consistency respons…

By Deepak Desh BandhuRead
Ads & ROAS
4 min

Best Time to Run Ads on Swiggy (Hour-by-Hour Breakdown)

What is the best time to run Swiggy ads? The best-performing Swiggy ad time slots are: Lunch: 11:30 AM – 1:30 PM Dinner: 7:00 PM – 9:30 PM Late Night: 10:00 PM – 12:00 AM (for select cuisines) Restaurants that optimize ad timing instead of…

By Deepak Desh BandhuRead
Margins & Pricing
3 min

How to Reduce Swiggy Commission Impact on Restaurant Margins

How can restaurants offset Swiggy commission? Restaurants can protect margins from Swiggy’s 17–25% commission by optimizing: menu pricing structure average order value (AOV) food cost percentage combo strategy discount dependency Most resta…

By Deepak Desh BandhuRead
Margins & Pricing
4 min

Restaurant Aggregator Dependency: How to Build a Profitable Channel Mix

How much should restaurants depend on Swiggy and Zomato? A healthy restaurant business typically maintains 40–65% of delivery revenue from aggregators, while building additional channels such as: direct ordering via website WhatsApp orderin…

By Deepak Desh BandhuRead
Consulting & Growth
3 min

Restaurant Consultant in Bangalore: Growing Delivery and Dine-In Sales

Who is the best restaurant consultant in Bangalore for Swiggy & Zomato growth? The best restaurant consultant in Bangalore is one that understands the city’s highly competitive delivery-first ecosystem, especially the dominance of cloud kit…

By Deepak Desh BandhuRead

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