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PlatefulConsulting

Services

Specialised Swiggy & Zomato dine-in and delivery sales consulting

Driving real, measurable sales growth for restaurants on aggregator platforms — pan India. Eight services, sequenced so each one makes the next cheaper.

01

Swiggy & Zomato Onboarding

Complete support to help your restaurant start smoothly and get faster visibility on platforms.

Outcome

Live, discoverable and taking orders without the usual launch dead zone.

Most restaurants lose their first ninety days to a badly configured listing. We handle the full launch — documentation, catalogue build, serviceability, tax and payout setup — then push for early visibility while the platform's new-restaurant boost is still live.

What you get

  • Documentation, FSSAI and GST setup end to end
  • Catalogue build with descriptions, variants and add-ons
  • Serviceability radius and delivery-time configuration
  • New-launch visibility push while the boost window is open
  • Payout, tax and commission structure verified before go-live
03

Sales Growth — Delivery

Easy delivery improvements that increase online visibility, customer clicks, and overall monthly sales growth.

Outcome

Compounding organic rank, then paid spend that returns instead of leaks.

A structured programme against the signals the aggregator algorithms actually reward: acceptance rate, prep-time accuracy, rating velocity and menu conversion. We fix the operational inputs first, then buy visibility — in that order, because ads on a broken listing just cost more.

What you get

  • Full ranking-signal audit across both platforms
  • Acceptance rate, prep time and availability remediation
  • Rating recovery programme toward the 4.2+ visibility threshold
  • Discount and offer architecture that protects contribution margin
  • Weekly reporting against orders, AOV and net realisation
04

Sales Growth — Dine-In

Simple strategies that increase dine-in orders, improve guest flow, and boost daily restaurant revenue.

Outcome

Fuller tables on the days that were quiet, without cannibalising Friday night.

Dineout and Zomato Dine-In are their own discovery engines with their own rules. We build the listing, structure the offer ladder so it fills weak day-parts rather than discounting your peak, and turn walk-ins into a reviewing, returning base.

What you get

  • Dineout and Zomato Dine-In listing build and optimisation
  • Day-part-specific offer ladder to shift demand, not discount it
  • Table booking funnel and walk-in conversion tracking
  • Review generation loop from the floor
  • Ambience, footfall and event calendar planning
05

Aggregator Ads Management

Swiggy and Zomato ads managed around return on ad spend, rupee by rupee.

Outcome

Ad spend that pays for itself and a ranking lift that outlasts the campaign.

We manage aggregator ads as a media buy with a P&L attached to it. Budgets are allocated by hour and day-part against observed conversion, bids are managed against contribution margin, and every rupee is reported against the orders it actually produced.

What you get

  • Hour-by-hour and day-part budget allocation
  • Bid management against contribution margin
  • Creative, banner and offer testing cycles
  • Cannibalisation checks between organic and paid placement
  • ROAS reporting tied to net realisation after commission
06

Food Photography

Professional food photos that make your dishes look appealing and attract more online customers.

Outcome

A listing that earns the tap before anyone has read a word.

The thumbnail is the advertisement. We shoot to aggregator specification — correct crop, correct plating, correct light — so that dishes hold their appeal at the size a customer actually sees them, on a phone, in a list of forty competitors.

What you get

  • On-site or studio shoot with food styling
  • Aggregator-spec crops and resolutions for both platforms
  • Hero, category banner and offer creative sets
  • Retouching and consistent colour grade across the catalogue
  • Social-ready cutdowns for Meta campaigns
07

Meta Ads

Running targeted Meta Ads on Facebook and Instagram to promote your restaurant and reach more customers online.

Outcome

Demand you own, feeding the channel that charges you the least to serve it.

Aggregators own the transaction; Meta is where you build the demand that arrives pre-sold. We run geo-fenced campaigns around your delivery radius to drive both direct orders and branded search on the platforms — the traffic that converts best and costs least.

What you get

  • Geo-fenced campaigns matched to your delivery radius
  • Creative production from the photography library
  • Direct-ordering and WhatsApp conversion funnels
  • Retargeting pools built from engagement and order data
  • Blended CAC reporting across Meta and aggregator channels
08

Event Consulting & Management

Planning engaging restaurant events that increase customer visits, improve ambience, and boost footfall.

Outcome

A reason to visit on the nights nobody was visiting.

Events are the fastest way to fill a dead Tuesday and the cheapest content you will ever produce. We plan the calendar, handle the execution, and make sure the night converts into reviews, reels and repeat covers rather than a one-off spike.

What you get

  • Quarterly event calendar built around weak day-parts
  • Concept, artist and vendor coordination
  • Promotion across Meta, aggregator banners and community channels
  • On-night content capture for the following month's campaigns
  • Post-event review and repeat-visit measurement
09

Food Licensing

Helping you complete all restaurant licenses smoothly with correct documents and faster approval support.

Outcome

Compliant, uninterrupted, and never delisted over an expired certificate.

FSSAI, GST, trade licence, fire clearance — the paperwork that blocks a launch and, when it lapses, silently delists you mid-season. We prepare, file and track every application, and keep a renewal calendar so nothing expires without warning.

What you get

  • FSSAI registration and licence upgrades
  • GST registration and aggregator tax configuration
  • Trade licence, fire and health clearance coordination
  • Document preparation and application tracking
  • Renewal calendar with advance reminders

The engagement

What working together looks like.

  1. 01Week 1

    Consultation

    Swiggy & Zomato growth audit

    We go inside your live dashboards and read the numbers that decide your rank — acceptance rate, prep-time accuracy, rating velocity, menu conversion, funnel drop-off. You get the real diagnosis before anyone talks about a retainer.

  2. 02Week 2

    Strategy

    An aggregator-first growth plan

    A written plan with sequencing, owners and targets. What gets fixed operationally, what gets rebuilt on the listing, what gets spent on ads, and the order it happens in — because ads on a broken listing only buy expensive impressions.

  3. 03Weeks 3–8

    Execution

    Menu, ads and listing optimisation

    We do the work, not just the deck. Menus restructured, descriptions rewritten, photography refreshed, campaigns built and bid-managed, operational leaks closed with your kitchen team.

  4. 04Ongoing

    Results

    Sales that actually scale

    Weekly reporting against orders, average order value and net realisation after commission. Ranking improvements typically show within two to four weeks of the operational fixes landing.

Before you decide

See how we think, first.

Every one of these is the same analysis we would run on your outlet. Read a few before you call us.

Consulting & Growth
3 min

How to Start a Cloud Kitchen on Swiggy and Zomato (2026 Guide)

How do you start a cloud kitchen on Swiggy and Zomato? To start a cloud kitchen on Swiggy and Zomato, you need to: Set up a delivery-only kitchen space Obtain required licenses (FSSAI, GST, Trade License) Design a delivery-optimized menu Re…

By Deepak Desh BandhuRead
Platform & Ranking
3 min

Swiggy Listing Optimization: The Complete Guide for Restaurant Owners

What is Swiggy listing optimization? Swiggy listing optimization is the process of improving your restaurant’s profile on Swiggy to increase visibility, clicks, and order conversions. A well-optimized listing improves: search ranking positi…

By Deepak Desh BandhuRead
Platform & Ranking
3 min

Should Your Restaurant Be on Both Swiggy and Zomato?

Should restaurants list on both Swiggy and Zomato? In most cases, yes. Restaurants benefit from being on both Swiggy and Zomato because it increases total visibility and reduces dependency on a single platform. However, listing on both plat…

By Deepak Desh BandhuRead

Next step

Find out what your listing is actually costing you.

A growth audit reads your live Swiggy and Zomato dashboards and tells you where the orders are leaking — ranking signals, menu conversion, ad waste and net realisation. The findings are yours to keep either way.

The audit comes with no retainer attached, and you get a straight verdict either way.