Insights
Ranking signals, commission structures, menu engineering, ad budgets and rating recovery — written from inside real partner dashboards, and updated as the platforms change.
Is a Swiggy & Zomato consultant worth it? Yes — if the consultant focuses on measurable performance metrics such as order volume, AOV, and profitability. Restaurants that implement structured aggregator optimization often achieve: 30–120% i…
Why do restaurants fail on Swiggy and Zomato? Most restaurants fail on Swiggy and Zomato because they treat aggregator platforms as passive order channels instead of performance-driven marketplaces. Common issues include: Poor listing quali…
How do you start a cloud kitchen on Swiggy and Zomato? To start a cloud kitchen on Swiggy and Zomato, you need to: Set up a delivery-only kitchen space Obtain required licenses (FSSAI, GST, Trade License) Design a delivery-optimized menu Re…
What is menu optimization for delivery? Menu optimization for delivery is the process of designing a short, high-conversion, high-margin menu specifically for platforms like Swiggy and Zomato. Unlike dine-in menus, delivery menus must: Maxi…
What is Swiggy commission vs Zomato in 2026? In 2026, Swiggy and Zomato have nearly identical base commission structures, typically ranging between 18% and 28% of order value (GMV). However, once GST, advertising spend, and discount partici…
Which is better for restaurants — Swiggy or Zomato? There is no single winner. Swiggy and Zomato drive different types of revenue depending on your restaurant category, city, and pricing strategy. Swiggy typically drives higher delivery fre…
How does the Swiggy ranking algorithm work? Swiggy ranks restaurants based on operational reliability, customer satisfaction, and delivery performance. The algorithm evaluates signals such as order acceptance rate, preparation time accuracy…
Which is better for restaurants — Swiggy or Zomato? There is no single winner. Swiggy and Zomato each generate different revenue outcomes depending on your restaurant type, city, and cuisine. Swiggy commands a stronger position in delivery-…
To increase Swiggy orders in 30 days, focus on five levers — listing visibility, menu optimisation for delivery, ratings management, targeted Swiggy ads, and pricing structure. Restaurants that implement all five consistently see a 25–40% o…
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