Insights
Ranking signals, commission structures, menu engineering, ad budgets and rating recovery — written from inside real partner dashboards, and updated as the platforms change.
How the Swiggy and Zomato algorithms decide who gets seen — and how to move up them.
Should restaurants list on both Swiggy and Zomato? In most cases, yes. Restaurants benefit from being on both Swiggy and Zomato because it increases total visibility and reduces dependency on a single platform. However, listing on both plat…
How does Zomato rank restaurants? Zomato ranks restaurants using a combination of customer behavior signals and operational performance metrics. The most important ranking factors include: ratings and review quality order conversion rate pr…
Why do restaurants fail on Swiggy and Zomato? Most restaurants fail on Swiggy and Zomato because they treat aggregator platforms as passive order channels instead of performance-driven marketplaces. Common issues include: Poor listing quali…
Which is better for restaurants — Swiggy or Zomato? There is no single winner. Swiggy and Zomato drive different types of revenue depending on your restaurant category, city, and pricing strategy. Swiggy typically drives higher delivery fre…
How can restaurants increase Zomato orders? Restaurants increase Zomato orders by improving platform visibility, conversion rate, and repeat purchase behaviour. In practice this means optimizing the listing (menu photos, pricing, cuisine ta…
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Everything in these articles is the method we apply in an engagement. Send us your outlet and we will run it against your live numbers.
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