Insights
Ranking signals, commission structures, menu engineering, ad budgets and rating recovery — written from inside real partner dashboards, and updated as the platforms change.
Rapido's Ownly charges restaurants no commission at all. How it works, what an Ownly order really earns versus Swiggy and Zomato, the risks, and how to list and price on it.
ONDC's fees are a fraction of aggregator commission, but demand is still thin. What an ONDC order really costs, where volumes stand, and when listing makes sense for a restaurant.
"No commission" saves less than most owners think. The real per-order cost of WhatsApp and website ordering versus Swiggy and Zomato, the fixed-cost break-even, and who should build a direct channel.
A restaurant on 24% commission can keep just 56% of its menu value. A line-by-line guide to Swiggy and Zomato payout statements, your real take rate, and a weekly reconciliation routine.
How to fix every part of your Zomato listing customers see before ordering: cover image, cuisine tags, menu structure, pricing, prep time and offers, with a full audit checklist.
A 50%-off offer has to double your orders before it earns an extra rupee. The break-even test for every Swiggy and Zomato discount, with worked payout maths.
Which platform performs better for restaurant ads — Swiggy or Zomato? Both Swiggy and Zomato ads can generate strong ROI when optimized properly. However, performance often varies based on: cuisine category city demand patterns listing qual…
Should restaurants list on both Swiggy and Zomato? In most cases, yes. Restaurants benefit from being on both Swiggy and Zomato because it increases total visibility and reduces dependency on a single platform. However, listing on both plat…
How should restaurants respond to negative reviews on Zomato? Restaurants should respond to negative Zomato reviews quickly, professionally, and constructively while addressing the root cause operationally. An effective response strategy in…
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Everything in these articles is the method we apply in an engagement. Send us your outlet and we will run it against your live numbers.
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